Drone photography is an increasingly popular way for real estate agents to showcase properties. With drone photography becoming more affordable, it can now be incorporated into real estate marketing packages at all price points.
A drone photo can show a client the full layout of a home with all its selling features, such as an indoor basketball court or lakefront access.
Aerial Photography
Drone photography is one of the most effective tools for real estate listings. It offers the opportunity to capture sweeping views of a neighborhood and surrounding landscape from a unique perspective. It also allows realtor businesses to differentiate their listings from the competition and leave a lasting impression on potential buyers.
Aerial photos can help buyers get a better idea of the size and scope of the property before making a purchase decision. They can also show the location of nearby amenities and natural features, which is important in a competitive market. Additionally, drone photos can capture aerial video that highlights the property’s most notable features and gives a first-person perspective of the home’s layout.
Real estate drone photographers should consider a number of factors when shooting aerial photos, including image composition and weather conditions. For example, a drone photo can look overexposed if the sun is bright or if the lighting is dim. This is because the color may bounce off of the structures differently from a higher vantage point.
Aerial photography also requires the proper equipment to ensure high-quality images. Aerial photography cameras have a larger sensor and can capture more detail than standard digital cameras. This allows for a greater dynamic range, which is essential for real estate photo editing. In addition, aerial photography cameras are equipped with gimbals to stabilize the camera and ensure smooth footage.
Videography
real estate drone photography isn’t just about taking beautiful photos, but it also involves creating videography that will showcase the property. Videos are a great way to show off the home’s unique features, like a beautiful pool or large patio area. This is a great way to attract buyers’ attention and get them interested in the property.
For example, you can do a slow reveal that leads into a flyover of the property. This type of shot starts wide and slowly moves towards the property, highlighting the landscape all around it. Then, it transitions into a direct flight over the property, ensuring that potential buyers have a full picture of the property and all of its surroundings.
Another popular shot is a rising reveal. This is a two-in-one shot that shows the property from above, then lowers to reveal the ground below. This is a great option for properties that are surrounded by trees, as it can help draw the viewer’s attention to the property while still allowing them to see the surrounding landscape.
When choosing a real estate drone photographer, make sure to ask for examples of their work. Pay attention to how they take different angles and shots of the property and look for the quality of their work. You want to find a balance between being competitive in your pricing and charging too much, which may scare away potential clients.
Virtual Tours
One of the best ways to set your listing apart from others is with drone virtual tours. They offer an immersive view of the property and allow customers to experience it like they were there in person. Drones can also capture footage from a different perspective, helping to show unique features such as an incredible landscaping, solar-paneled roof, or special red brick paths.
Real estate photography drone shots should be edited in a way that enhances the beauty of the property and its surroundings. This can be achieved by using a wide-angle lens or zooming in on a particular feature of the home. Additionally, it’s a good idea to use composition guidelines such as the rule of thirds when shooting aerial photos.
Adding a virtual tour to your real estate drone photography services can be an effective way to set yourself apart from the competition and get more business. However, it’s important to note that 3D virtual tours require a server for hosting, which can add to the overall cost of the service.
This real estate drone video uses the power of music and stunning visuals to make it stand out from other listings. It begins by showing the entire neighborhood before focusing on the house itself, highlighting the local amenities that will appeal to potential buyers.
Marketing
Using real estate drone photography and videography to market properties offers realtors an opportunity to distinguish their listing from the rest. It can make a potential homebuyer sit up and take notice. This will leave a lasting impression that can attract qualified buyers and potentially speed up the process of converting an online lead into an in-person tour.
Drone photography is also a great way to show the property’s unique features. For example, if a home has a large backyard, a pool, a lake view or is surrounded by mountains, it’s important to convey the scale of these features to potential buyers. This can be difficult with ground photos, but a drone can capture the full picture and highlight the most attractive elements of a home.
Another great feature that real estate drone photography can provide is a visual representation of the property’s boundaries. This is an important aspect of marketing because it allows potential buyers to understand the property’s scope and how it compares with other surrounding homes and land.
In addition, a drone can show potential buyers the location of significant sites such as schools, parks, and shopping centers that are within close proximity to a property. This can increase a property’s value by making it easy for a buyer to find local amenities and services that are important to them.
