Tips for a sustainable social media strategy
Many smaller companies or sole proprietorships hesitate when it involves using social networks for their business. The self-employed and employees of smaller companies suffer from chronic time constraints and cannot imagine how they should also use varied social media appearances. Some feel pressured because they know that their company should be visible on social media, which they won’t make it. Some also think they don’t know their way around well enough and don’t even start.
Before you jump into social networks, you should make a couple of thoughts. A social media marketing strategy helps you decide on the correct social networks and content and better estimate the time required.1. With the social media presence, what do you want to achieve?
Think about the purpose of the social media presence. Why exactly you like to open a fan page or a Facebook group or be active on LinkedIn? Possible goals are, for example:
- Do you want to make yourself known or product/service known?
- Do you want your blog articles to spread on social media?
- Would you like to exchange ideas along with your customers and prospects?
- Do you want access to the information?
What doesn’t work well is selling! Many entrepreneurs believe that they will use social networks to set up a sales platform quickly. It will probably not work, because first, you have to get fans and followers, build trust, and offer added value. They have supported the network concept and social selling, for example, through dialogue and exchange with others. 2. Who is your target group?
Identify your target groups and think about which new target groups you may reach. The more precisely you identify your target groups, the better it is for you to decide on the suitable networks. Do not only define target groups supported socio-demographic characteristics like age, gender, place of residence, etc.
Because one thing crucial: The target groups determined content! Once you know who you’re writing for, it will be much easier for you to return up with ideas for your content.3. Which social media platform do you consider?
For the goals and target groups, choose the right social media platform. Where are you best able to interact with your target groups? Do not just think about Facebook.
It has become more and harder on Facebook in recent years to seen without advertisements with your posts on the fan page. This lack of reach is extremely frustrating for several, and not everyone has a significant budget for advertising. Since Facebook changed the algorithm some time ago so that posts from friends and groups are preferred, it’s become questionable whether a lover page remains attractive. However, a presence on Facebook is a part of a well-rounded social media strategy. Perhaps you’ll also ask your target group in a group you have opened. health and social care